The Best Digital Marketing Examples to Help Your Business Grow
Digital Marketing, in simple terms, is advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
A few examples of Digital Marketing:
Search Engine Optimization (SEO)
This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.
Content Marketing
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers.
Social Media Marketing
This practice promotes your brand and your content on social media channels like Facebook/Twitter/LinkedIn/Instagram/Snapchat etc to increase brand awareness and drive traffic.
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place.
Affiliate Marketing
This is a type of performance-based advertising where you receive a commission for promoting someone else's products or services on your website.
Inbound Marketing
Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer's journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them.
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