What is SEO? Complete 2019 Guide & How it Works
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
Quality of traffic
You can attract all the visitors in the world, but if they're coming to your site because Google tells them then that is not quality traffic. Instead, you want to attract visitors who are genuinely interested in the products that you offer.
Quantity of traffic
Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results
Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
How does SEO work?
You might think of a search engine as a website (like Google) you visit to type a question into a box which replies with a long list of links to web pages that could potentially answer your question.
That's true. But have you ever stopped to consider what's behind those lists of links?
Here's how it works:
Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all this information back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
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