Google AdWords is an online advertising service that was developed by Google. It helps marketers to reach their customers instantly.
When someone searches on Google for a particular term, say ‘best colleges’, Google would present a list of searches for you. But if you look closely, you will notice that the top and the bottom results on that page are generally ads.
Question is, how did Google know which ads to display?
An Auction is held!
1. The Google AdWords auction is focused around keywords. Advertisers select a list of relevant keywords to target.
2. They also choose the words that people are most likely to use when searching for their category of product or service.
3. They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad.
4. This bid determines which Google ads appear on the SERP.
When users click the ads, the advertiser pays a certain cost.
To Know More
Visit Website: https://digitalexpertmedia.blogspot.com/
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Call Us @ +91 8334053790
2. They also choose the words that people are most likely to use when searching for their category of product or service.
3. They then bid on these keywords, basing each bid on how much they are willing to pay for a Google user to click on their ad.
4. This bid determines which Google ads appear on the SERP.
When users click the ads, the advertiser pays a certain cost.
To Know More
Visit Website: https://digitalexpertmedia.blogspot.com/
Email Us @ contact.vrindasaraff@gmail.com
Call Us @ +91 8334053790
